Design starts with communication.

Before creating, I like to understand what is being asked of the work... What is the story? Whose eyes are seeing it? What should stay with them after they walk through the space, leave the exhibition, or carry the piece with them?

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For museums and nonprofits, this might mean thinking about how a visitor wanders through a gallery... what they see, how it is interpreted, how information gets told. For merchandise and accessories, it might mean thinking about how a design looks on a particular material, how it resonates with its buyers, and how it reflects the identity behind it. Context shapes every decision.

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I do not approach projects with a single “correct” answer. Instead, I develop a small set of thoughtful directions that explore different ways to tell. Whether it is how hierarchy changes the message's priority, how color affects emotional impact, or how composition guides the eye, I walk through every reasoning when I present my work.

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My role is not to dictate, but to guide. That means:

• Asking what success looks like from your perspective

• Considering how your audience will best connect

• Offering multiple directions, not filler concepts

• Making space for feedback and discussion

• Ensuring the final decision feels informed and fully yours
   

Once the direction is a clear path, my process often looks like this:​

• Creating hand-drawn sketches and finding photographs (when needed)

• Bringing selected concepts into the Adobe Creative Suite to build digitally

• Developing color palettes, typography, and forms based on the project’s goals whether that means aligning with existing brand standards, capturing a specific atmosphere, or balancing approachability with professionalism

• Designing multiple polished options to present, including mockups (when helpful for context)

• Revising carefully and thoughtfully based on feedback

• Exporting files that are print-ready or production-ready

• Coordinating with vendors when printing or fabrication is handled externally
   

And then a small, quiet yay when everything feels aligned.
 

The foundations I habitually use are:

• Listen carefully

• Design with intention

• Refine with focus

• Revisit details until they feel resolved
   

My background in Fine Arts continues to shape how I think about composition, pacing, and atmosphere. I notice the weight of margins, the rhythm between panels, the way color can soften or sharpen a message. At the same time, my training in Graphic and Interactive Design keeps the work structured and clear.
 

I believe design should support the story it carries. It should make information accessible, invite engagement, and respect the audience experiencing it. Whether the final piece lives on a gallery wall, in a wayfinding system, across a suite of event materials, or on something someone chooses to wear, my goal is always the same: to create work that feels considered, steady, and genuinely connected to the people it is meant for.