Interplay Couture- It's a Spring Thing
Interplay Couture is a boutique shop that specializes in curating one-of-a-kind, yet chic clothing and attire that suits any occasion or lifestyle. To attract a younger audience, the boutique introduced It’s a Spring Thing, a collection designed for women in their 20s and 30s, to increase sales and engagement.
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Collaborated on creative direction and oversight of the photoshoot to align with the collection’s vision
Edited and refined the photos to achieve a cohesive aesthetic
Developed a color palette that balanced soft floral pastels with the boutique’s chic brand identity
Designed and laid out a magazine spread for publication in a local magazine
Created social media graphics to promote the collection across digital platforms
At the flower field, I selected rows and patches where the natural colors meshed with Interplay Couture’s branded black, white, and gold palette. After the shoot, I edited the photos to have the same color brightness and vibrancy throughout the campaign
This project mainly focused on print advertising since many shoppers reference them as their introduction to the boutique
In addition, social posts were created to support the boutique’s digital presence
