Backstage at Bethel Woods
Bethel Woods Center for the Arts is a nonprofit cultural center located on the historic site of the 1969 Woodstock festival. Each year, it hosts Backstage at Bethel Woods, an event with a unique annual theme that features dinner on the Pavilion stage, musical performances, and more. Proceeds from the event support programs that help youth discover their voice and passion for the arts.
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Designed the main tie-dye–inspired graphic for the Psychedelic Sunrise theme
Applied the design consistently across event marketing and branding assets
Produced print and digital invitations, signage, badges, and a custom tequila bottle label
For the Psychedelic Sunrise theme, I took inspiration from the 1969 Woodstock festival and created it on Adobe Photoshop through a modern lens
The palette leans warm and atmospheric, suggesting early light and transition while staying abstract. Various layered textures and filter effects were added
These invitations were designed to be sent to both traditional at-home and digital inboxes and gave a preview of the event's vibe
While keeping the pattern to stay visible by using it as a border, I added a light cream to maintain legibility for text and as a nod to the muted colors seen in the 60s and 70s
Nonetheless, the organization’s main branding typeface let the pattern exist fully and bring back the vibrant energy for some assets
The guests were also given complimentary tequila bottles with the option to buy additional ones, which I designed using the distributor's die-lines as a guide. I also played with font sizes to make room for legal copy while keeping the event's vibe
