Backstage at Bethel Woods
Bethel Woods Center for the Arts is a nonprofit cultural center located on the historic site of the 1969 Woodstock festival. Every year, their event Backstage at Bethel Woods is held with a unique annual theme. Dinner is featured on the Pavilion stage along with musical performances, and more. Proceeds from the event support programs that help youth find their voice and passion for the arts.
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Designed the tie-dye–inspired graphic for the Psychedelic Sunrise theme
Applied the graphic consistently across event marketing and branding assets
Produced the assets such as print and digital invitations, signage, and complimentary gifts
For the chosen Psychedelic Sunrise theme, I took inspiration from the 1969 Woodstock festival and created it with various layered textures and filter effects on Adobe Photoshop
The palette leans warm and atmospheric, suggesting early light and transition while staying abstract
These invitations were designed to be sent to both traditional at-home and digital inboxes and gave a preview of the event's vibe
While keeping the pattern to stay visible by using it as a border, I added a light cream to maintain legibility for text and as a nod to the muted colors seen in the 60s and 70s
Nonetheless, the organization’s main branding typeface let the pattern exist fully and bring back the vibrant energy for some assets
The guests were also given complimentary tequila bottles with the option to buy additional ones, which I designed using the distributor's die-lines as a guide. I also played with font sizes to make room for legal copy while keeping the event's vibe
